Finding Authentic Voices for Your Case Studies
Real People. Real Stories. Real Results.
At Casper Black Casting, we specialise in case study participant sourcing throughout the UK. Whilst we've built our reputation finding real people for TV adverts, we've expanded our expertise to help companies discover articulate customers who can powerfully share their success stories.
Why Your Case Studies Need Authentic Voices
Customer testimonials featuring genuine experiences convert 62% better than generic marketing content. Yet finding the right participants for client success stories—those who are both willing to participate and able to clearly articulate their experience—remains one of the biggest challenges for marketing teams.
That's where our customer advocacy sourcing service comes in
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Our Unique Approach to Success Stories
We don't just find any customer. We source articulate clients for testimonials who are perfect for each story you want to tell:
Strategic Matching: We identify customers whose experiences align perfectly with your strategic messaging priorities
Articulation Screening: Our casting expertise ensures participants can clearly communicate complex benefits
Diversity of Voices: We recruit real people for customer success stories across industries, company sizes, and use cases
Preparation & Coaching: We prepare participants to share their authentic experiences confidently
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From Sporadic Stories to Consistent Content
Many marketing teams struggle to maintain a consistent pipeline of case studies. Our UK-based case study recruitment service provides a steady flow of pre-qualified customer voices, allowing you to:
Publish client testimonials on a predictable schedule
Support product launches with ready-to-go success stories
Equip your sales team with fresh customer references
Build comprehensive social proof across all target industries
Why Choose Our Customer Story Service?
Unlike general marketing agencies or recruitment firms, we specialise exclusively in finding authentic voices for storytelling. This focused expertise means:
Higher participation rates from approached customers
More compelling and authentic final narratives
Faster sourcing with less strain on your internal resources
Seamless integration with your existing content creation process
Our Case Study Participant Recruitment Process
Discovery: We learn your strategic priorities and ideal customer profiles
Sourcing: We identify and approach suitable candidates from your customer base
Screening: We conduct pre-interviews to ensure articulation and alignment
Preparation: We brief selected participants and prepare them for your process
Handoff: We seamlessly integrate with your content creation workflow
